David A. Krall, Avid Technology, Incorporated

David Krall is president and chief executive officer of Avid. He joined Avid in October 1999 and was named to his current position in April 2000. Under David Krall's direction, Avid has undergone a transformation from an editing tools company to a more diverse player with products that support all the industries that make, manage and move media. This includes strong inroads into media storage, networking and media streaming, as well as major industry advancements in Avid's core post-productions, broadcasting, audio and 3D/animation product lines.

Before assuming his role at Avid, David served as chief operating officer at Digidesign, Avid's audio division. Under his operational leadership, Digidesign posted record growth and profit, expanded into new markets and became the standard for professional audio editing in the music, television and film industries. David joined Digidesign in 1995 as director of program management and was later promoted to vice president of engineering. Prior to Digidesign, David was a program manager for Acuson Corporation, a California-based company, where he led the development team for the Sequoia 512, Acuson's premier digital ultrasound machine. David holds a bachelor of science and a master's in electrical engineering from the Massachusetts Institute of Technology and received a master's in business administration, with distinction, from the Harvard Business School.

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